As a creative team we enhanced the brand's image by creating Tito, a mascot that improves the relationship with consumers of different ages.

Tito is a white-headed marmoset monkey who loves fruit and adventure. Fun, cheerful, and curious, he wants to share the delicious taste of his favorite fruits in Hit juices with everyone.

The merchandising design highlights the visual narrative of the entire campaign and the character's appeal to consumers of all ages.