EDDI
Matemáticos
What if the reason kids struggle with math isn't ability, but the lack of a world they actually want to belong to?
Role
Co-Art Director and animation
Type
Research-driven design
Team
4 graphic designers
Year
2023
EDDI (Education & Fun for Child Development) is an animated educational universe designed to teach basic math concepts to children aged 6–7 through visual language.
As Co-Art Director, I led the full visual development: character design, color system, typography, and the narrative world behind the animated episodes and physical kit.
The problem
Math anxiety in early childhood begins as early as ages 6–7, not because children lack ability, but because traditional teaching methods feel abstract, distant, and joyless.
Research confirmed this at a Bogotá public school: students showed apathy and active disengagement from math, while preferring any subject where they could play, build, or create.
The question we asked: What visual characteristics does a didactic resource need to transmit basic math concepts to children through visual language?
Research first
Before any sketch, we interviewed two certified early childhood educators.
Two insights shaped everything:
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Kids this age learn through senses, not intellect.
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They don't separate play from learning, the visual world needs to feel safe and fun.
Research wasn't a formality. It drove every creative decision.
Creative decisions
CHARACTERS
Eduardito & Dianita were designed with personalities rooted in real childhood emotional archetypes.
COLOR
Warm, saturated palette built from research on children's visual attention, playful without overstimulation.
NARRATIVE
Antagonists aren't monsters. They're the feelings that make math feel impossible.
TYPOGRAPHY
Rounded letterforms, angular type increases anxiety in early learners.
EDDI taught me that great visual design isn't decoration, it's argument.
Every decision had a reason. That's the kind of work I want to keep making.